FUJIFILM Italia S.p.A. – a company belonging to Fujifilm Group, leader in the production and marketing of innovative technological products, including multifunctional printing machines for commercial use – and Tyche S.r.l.– an innovative startup established in 2022 with the aim of revolutionizing the office and retail market through the integration of advanced technologies and strategic partnerships, providing customized, high-quality solutions to meet specific customer needs and operating through one of the largest stable network of dealers in Italy and Europe – finalized an agreement for the distribution in the Italian territory of the new range of office multifunctional printing machines introduced by the Fujifilm Group with the brand “Apeos”.

This agreement represents the first step toward Fujifilm’s entry into the European market of the office led printer machines using led technologies, as announed at the launch event held on April 9, in Milan, at the National Museum of Science and Technology.

It’s hugely exciting to be entering the European office printer market after our entry into the toner production printer business in Europe in 2021. We’ve had tremendous success in the last three years introducing high quality Fujifilm branded production printers to the market, and the launch of our office printers is the natural next step” said Taku Ueno, Senior Vice President, Device Technology Division of FUJIFILM Europe.

Roberto De Angelis, CEO of Tyche added “We’re delighted to be working with Fujifilm to bring this impressive MFP range to the Italian market. We pride ourselves in being able to offer consolidated technological solutions to our customers, whatever their requirements, and the addition of the Fujifilm Apeos MFP series to our portfolio will help us to improve our offering even further.

Tyche has been advised by LMS – Studio Legale, with a team composed by the partner responsible of the Turin Office Luca Mastromatteo and the senior associate Salvatore Calì.

Fujifilm Italia S.p.A. has been assisted by its in-house legal department, with a team composed by Marco Reguzzoni, Legal & Compliance Counsel and Sebastiano Silvestri, Legal & Compliance Junior Counsel.

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